Regional IP Co-Creation Studio
Japanese Local Culture, Reimagined as Regional IP
We turn local festivals, food culture, history, landscapes, and community stories into manga, characters, web content, and digital experiences.
Regional IP Co-Creation Studio is based in Japan and explores how local resources can become memorable, shareable, and sustainable content assets. This English page introduces selected works for international readers.
Featured Manga
Comic Chippy-kun
Yamaga Lantern Festival Manga
This manga introduces Yamaga Toro Matsuri, also known as the Yamaga Lantern Festival, a traditional festival held in Yamaga City, Kumamoto Prefecture.
Through the characters Chippy and CEO Pochi, the story features local cultural elements such as golden lanterns, the Yoheho folk song, and Sakura-yu, a historic public bathhouse in Yamaga.
The goal is not simply to explain a festival, but to show how regional culture can become friendly, memorable content for readers outside the region.
What Is Regional IP?
“Regional IP” means turning local resources into content assets that can be used across media, tourism, education, public relations, events, products, and community projects.
A local festival, traditional craft, food culture, dialect, historic site, or community memory can become more than a one-time promotional topic. With the right story, character, visual language, and digital format, it can become something people remember, share, and continue to use.
We believe local culture should not be reduced to generic tourism slogans. It should be translated carefully into content that respects the region while making it accessible to new audiences.
From Local Culture to Content
Our approach begins with small experiments. Instead of creating a large character or campaign from the start, we test different themes through manga, character concepts, web pages, social media posts, and lightweight digital content.
By observing what people read, remember, click, share, and react to, we can discover which aspects of a region are most likely to connect with younger audiences, visitors, or people outside Japan.
Japanese Version
The original Japanese version of the Yamaga Lantern Festival manga is available here.
Contact
For inquiries about regional IP, character-based regional PR, local culture content, or international-facing content development, please contact us through the Japanese contact page.